The power of the youth consumer in Africa

If your business is not targeting the youth of Sub-Saharan Africa, SSA, then your business is missing out on the largest and fastest growing youth consumer market in the World.  According to Mckinsey & Company over 50% of Africans are under the age of 20 and over the next decade …

Africa’s Most Important Resource

Most people recognize the abundance of natural resources that the Sub-Saharan African continent has been blessed with.  One resource that most people fail to recognize is Africa’s youth.  This resource might be SSA’s most precious and vital for continued growth in the 21stcentury.  Not only is Sub-Saharan Africa one of …

Growth of the African Consumer Part I

The African consumer market is regarded as the Next Investment Frontier with a population of a billion plus people.  In 2012 Africa was home to 7 of the 10 fastest growing economies in the World and was the second fastest growing region of the World next to Asia.  With this …