Mobile Market Look: Nigeria

What lies beneath the surface of a troubled country? People may question why would a company consider doing business in a country like Nigeria with poor infrastructure, frequent terrorist attacks, political instability, corruption, fraudulent internet activities, and more than 40% of the population living below the poverty level. What benefits could …

Growth of the African Consumer Part II

In my first article on the growth of the African Consumer I looked at the emerging middle class of Africa and the role mobile technology has played on the continent.  In this article I focus on the challenges that still exist and look at whether this current growth can be continued and …

Growth of the African Consumer Part I

The African consumer market is regarded as the Next Investment Frontier with a population of a billion plus people.  In 2012 Africa was home to 7 of the 10 fastest growing economies in the World and was the second fastest growing region of the World next to Asia.  With this …